Bricken McKenzie

Bricken has a vast and extensive skillset that allows his clients to rapidly deploy efficient and compliant healthcare business processes. His experience spans the entire life-cycle of healthcare organizations from start-up to shut-down. He successfully consults referral-based entities across the country on business development and proper growth strategies. As a complement to his business development acumen, he works directly with both hospital boards and administrators to develop comprehensive compensation plans for contracting and recruiting providers.
As someone who understands the importance of efficient business processes, Bricken also grasps the challenge of marrying these revenue generating processes with the appropriate levels of compliance and integrity. He has consulted physician practices (including RHCs), hospitals (critical access and short-term acute), hospital systems (including for-profit corporations), LTAC facilities, inpatient and outpatient psychiatric facilities, and home health and hospice organizations across the country on “medically necessary” revenue cycle processes. Bricken is also an expert in the current audit environment initiated by different governmental agencies (OIG, HHS,CMS, etc.). He has led teams of attorneys, physicians, administrators, and employees (in all above levels of care) in defending against numerous governmental audit types (RAC, MIC, ZPIC, etc.).
Bricken is the visionary behind MDreferralPRO; a web-based, provider targeting solution built to assist referral-based healthcare entities grow the right payor/ case mix from local referring providers. The development of MDreferralPRO began in 2009 after successful documentation of manual business development processes. In September 2013, after intense Beta testing, MDreferralPRO was available to the commercial marketplace. Today, this program is operationalizing referral analytics for large and small healthcare organizations across the US.
He received both his undergraduate and graduate degrees from the University of Alabama. He is happily married and the father of two wonderful children. He is also an Eagle Scout.

Find links to Richardson “Bricken” McKenzie’s Publications below:


“Referral Development: Success in a Startup Specialty Practice”

“Managing Profitability in an Intensive Compliance Environment”

“Physician Signatures, Medical Necessity, and Group Practice Compliance”

Speaking engagement topics include:

“How to generate new patients: A trend on increasing referral volume”